18 January 2023

WDP and FitbyCords secure new partnership

Leading drug and alcohol charity WDP has teamed up with activewear brand FitbyCords to offer its Capital Card users bright and comfortable gym wear socks.

The activewear socks are available at WDP Harrow and service users can obtain them directly from the ‘grab and go’ cabinets using their Capital Card points at any time the service is open.

Users of the WDP Capital Card earn points by engaging in drug and alcohol treatment and can then usually spend their points on positive activities and products in their local community at our Spend Partners, such as gyms or eateries.

FitbyCords offered to supply some of their specialist gym wear socks to the WDP Harrow hub after visiting the service, as they wanted to help individuals who were struggling.

Cordelia Esson, owner of FitbyCords, said: “I attended the Recovery Month event at the Harrow service, it was such an eye-opening experience. The people who attended spoke about their experiences in life and how the WDP has helped them on the road to recovery. I am so glad I got the opportunity to see and hear what goes on, it also gives me an insight into what the organisation does.”

Max Griffiths, Capital Card Manager, said: “At the Capital Card we are very conscious of the cost of living crisis and with the winter season upon us, this exciting partnership means Harrow service users can use their Capital Card points to purchase a gift for themselves or a loved one, and keep warm!”.

For more information about the Capital Card®, visit capitalcardrewards.com

For more information about FitbyCords visit their Instagram instagram.com/fitbycords and Twitter twitter.com/cordsfifi.