09 May 2024

Via climbs to new heights with The Reach

People standing by a purple rock climbing wall.

The Reach is Via’s new Capital Card partner.


We are pleased to announce that Via has teamed up with The Reach, an indoor climbing wall, to offer exciting climbing experiences to the people that they support, through the Capital Card.

The Capital Card is an award-winning reward card scheme which empowers and rewards people for attending appointments, participating in groups, and getting health and wellbeing support at Via. They can then spend their points on a range of products and activities in their local community, such as the cinema or gym.

The Reach Climbing Wall, located in south London and local to our service in Greenwich, is a fantastic space for beginners to learn and for experienced climbers to excel. Users of the Capital Card across all Via-led services will be able to exchange points for climbing wall sessions led by an instructor. There will also be a reduced entry fee at off-peak times for those who wish to use The Reach outside of group events.

Hakon McEvilly, at The Reach said: “We are incredibly excited and proud to be working alongside Via to provide climbing experiences for their service users. Climbing is proven time and time again to have massive benefits on not only physical health, but mental and emotional health too. The Reach is a welcoming environment, and we believe that Via’s service users will get so much out of being here with our instructors, or independently if they wish. It is a privilege for us to be supporting people in our local community, and we’re looking forward to joining peoples’ journeys via the power of climbing!”

Gary Gemmell, Capital Card Manager at Via said: “We are excited to announce our partnership with The Reach Climbing Wall, where we aim to cultivate climbing experiences that go beyond mere physical activity, nurturing holistic wellbeing. With The Reach’s inclusive atmosphere, this will provide a welcoming sanctuary for our Capital Card users to flourish, whether under their expert guidance or through independent exploration. This collaboration marks the beginning of an exhilarating journey toward transformation, and we can’t wait to embark on it together.”


About Via

Via is a leading health and wellbeing charity that supports people to transform their lives for the better and helps them to manage their health and wellbeing independently. Providing safe and effective treatment and care around alcohol and drugs, mental health, smoking cessation, sexual health and employment support, Via supports thousands of people every year across the UK. For more information about Via, visit www.viaorg.uk or contact communications@viaorg.uk.

For more information about the Capital Card®, visit: capitalcardrewards.com.


About The Reach

The Reach Climbing Wall has been a staple of the climbing community in London since January 2010. A not-for-profit organisation, its main purpose is to bring the sport of climbing to the people with a range of price plans and membership offers, as well as discounted rates for schools and charity groups. The Reach offers a fantastic space for beginners to learn and for experienced climbers to excel. It has some of the best Bouldering, Auto-Belay, Top-Roping and Lead Climbing routes, with all

the facilities required for a great day of climbing. For more information about The Reach visit their website: www.thereach.org.uk.