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Anna Whitton


Anna has dedicated her career to working with complex social issues, championing inclusive services that make a positive difference.

Having worked in the voluntary sector for over 17 years, Anna has developed considerable experience in leading teams to adapt, develop and innovate to respond to evolving and changing need and content.

Prior to Via, Anna worked as an executive director for BBC Children in Need. She developed and implemented the charity’s first impact strategy before overseeing a significant change programme across the organisation’s grant making alongside the charity’s funding response to the COVID-19 pandemic.

Anna also has extensive experience in the substance misuse field, having worked at Addaction (now known as We are With You) for 12 years. Starting as a frontline practitioner and manager, her last three years at Addaction were as the executive director of operations.