Lloyd Humphreys

Lloyd is Managing Director of Cogniss, a no-code ecosystem for creating digital health solutions without the need for developers.  

He is a clinical psychologist by background with an MBA from the European School of Management and Technology, Berlin. Lloyd began his career in psychological research before working in the NHS and then going on to found and create Breaking Free Online, the world’s first digital therapeutic for addiction.  

Lloyd has since helped scale multiple healthcare innovations spanning digital therapeutics, personal health records, and digital health infrastructure. He is an NHS Innovation Accelerator alumnus and advises startups, international accelerators, and global bodies including the World Health Organisation.  

Lloyd says: “I’m excited to join such a progressive and forward thinking organisation, the energy and passion for helping people on their road to recovery shone through and matches my desire to drive as much impact as possible for the most people. Innovation and challenging the status quo has been at the heart of what I have done for the past few decades and so and it’s great to be a part of Via, which shares this vision.”